Advertising & Sponsorship: 2027 Media Kits

Create meaningful connections with Canada’s community of payroll professionals

Canada’s payroll professionals influence the systems, services and solutions that shape today’s workplaces. Through education, events, digital platforms and campaigns like National Payroll Week, we bring this community together year-round.

When you work with us, you’re not simply buying advertising. You’re building relationships with one of Canada’s most engaged professional communities.

Complete the form below to access our complete suite of 2027 resources:

  • Advertising Media Kit: Explore e-blasts, display advertising, the Product & Service Directory and DIALOGUE Magazine.
  • Event Sponsorship Kit: Discover opportunities to connect with the payroll community through our National Payroll Conference, National Payroll Week and Network & Share events.
  • Specifications Guide: Get the creative specifications, asset requirements and submission guidelines you’ll need when you’re ready to get started.

Access our 2027 Media Kits

Why the Payroll Community?

Our members are experienced practitioners, leaders and strategic influencers working across organizations of every size who share one thing in common: they directly influence the systems, services and solutions organizations rely on for payroll and human capital management that support today’s workforce.

Partnering with the Institute means more than promoting your brand. It means connecting with a highly engaged community of more than 41,000 members, including 18,000 professional designation holders.

Advertising

41,000+E-blast audience
43%Open rate
11%Clickthrough rate
100,000+Monthly website views
9.7M+Annual page views

Events

Nearly1,000AttendeesNational Payroll Conference
2,000+AttendeesNational Payroll Week
90%Net Promoter ScoreNational Payroll Week

Let’s Build Something Meaningful Together

Be part of the conversations, connections, and communities at the heart of payroll.

Have a specific opportunity in mind or need help finding the right fit? Contact our Stakeholder Relations Specialist, Lisa Sabisch at Lisa.Sabisch@payroll.ca.