Engage with Canada’s Payroll Community

Advertising and Sponsorship

If you’re looking to reach and engage payroll professionals in Canada, the National Payroll Institute is where you start.

The National Payroll Institute boasts a robust multi-channel platform, offering in-person events and education opportunities, as well as a strong, digital presence through webinars, virtual learning, email communications and a powerful website. With our platforms and channels, reaching highly engaged audiences has never been easier!

For all your sponsorship and strategic development needs contact hello@payroll.ca and view our 2023 Partnership Kit.

Digital Advertising

Native Advertising

As the online home for payroll professionals in Canada, the National Payroll Institute website is ideal for any business or brand seeking to go beyond awareness to directly engage with over 40,000 professionals.

Starting at $800 per month, take advantage of our native advertising units by:

  • Share research or thought leadership information
  • Providing access to tools or resources
  • Advertising your events or webinars
  • New product information/product promotion
  • Contests and gamification
  • Grow your social media community or podcast audience
  • Encourage newsletter subscriptions

The top right box on a page can be booked on a monthly basis. We look forward to working with you to ensure your content is displayed in the best possible place.

Products and Services Directory

The Product and Services Directory is Canada’s ONLY online payroll resource highlighting brands, products and services. Your searchable listing will include a hyperlink to your preferred landing page and your colour logo.

Furthermore, a bi-annual e-blast will be sent to The National Payroll Associates’ members to promote and bring awareness to the directory.

Click here to see how your company can be found!

Thought Leadership and Print Opportunities

Payroll Service and Technology Supplement

Leading providers of technology solutions and services supporting the payroll function in Canada can submit an article for publication in our annual Payroll Service and Technology Supplement.

The Supplement is an opportunity for payroll service providers to communicate directly with the Institute’s database of payroll professionals by sharing valuable information in an editorial format.

Because technology is your business, you can provide unique insights into how technology can and will affect payroll practitioners in the near and distant future.

The Supplement will be printed, polybagged and sent out in the year-end edition of DIALOGUE Magazine!

Read what we were talking about in 2021 here

To join the 2022 conversation, reserve your spot today by emailing hello@payroll.ca

Dialogue Magazine

Reach payroll professionals and stakeholders through digital and print editions. Published six times a year in both English and French, creating an opportunity to reach 195,000 users for less than $10,000 per year!

Leverage your impact with editorial content AND advertising. DIALOGUE is the only Canadian publication specifically distributed to an engaged audience of payroll professionals.

We are happy to work with you to find ad placements that best suit your goals!

Engaging with Payroll Professionals

Annual Conference

Put your brand front and center at Canada’s most influential payroll event of the year! Enjoy the opportunity to expand your reach with both in person AND virtual opportunities to connect with payroll decision makers.

We celebrated our 40th National Conference by “Roaring back” in the majestic Niagara Falls by offering both in person and virtual exclusive experiences!

As we look ahead to 2023 we are thrilled to invite you to join us from June 7-9 in Whistler, BC to connect with payroll professionals in person!

Email hello@payroll.ca to learn more!

National Payroll Week 

National Payroll Week celebrates the valuable compliance work that Canada’s payroll professionals perform to make sure employees are paid accurately and on time, every time! Enjoy in person events and digital reach as part of your support!

Show National Payroll Institute members that your organization understands the importance of elevating the payroll profession and join in the virtual celebration to recognize them. Our annual NPW campaign is ideal for raising brand awareness, through a broad range of engaging channels that offer the unique opportunity to connect with the hearts and minds of our nearly 25,000 members.

Together we will Elevate and Celebrate the payroll profession!