Brand Values


At The National Payroll Institute, we are dedicated to shaping the future of the payroll profession through our defined brand values. These four values act as pillars that help us bring our vision to life and deliver on our mission of setting the standard of professional payroll excellence. They are a proclamation of how we deliver on our mandate and act as stewards of the payroll profession.   

We hope you will join us to collectively lead the profession forward by embodying the following four values and the behaviours that exemplify them: 

Empower & Inspire Leaders

  • Advocate on behalf of the payroll profession
  • Guide and support others as they grow into leadership positions
  • Set the professional standard for payroll
  • Value lifelong education and learning

  • Listen to the needs of others and embrace change
  • Continually assess and improve the value we deliver
  • Create a culture of innovation, encouraging everyone to share ideas
  • Show respect for all ideas
  • Act decisively and remain agile

  • Demonstrate an innate respect for different experiences, perspectives and cultures
  • Foster a culture of collaboration
  • Generate opportunities for others to speak
  • Create and maintain safe and accessible spaces

  • Exemplify trustworthiness at all times through honesty, transparency, embracing hard truths and being accountable for our actions
  • Recognize that how we act is often as important as the outcome
  • Remember, always, that we are members of a broader community
  • Embrace our Code of Professional Conduct